…now you know, the July 2021 Edition

and now you know July 2021

These are the dog days of summer. Fourth of July has passed, concert season is upon us and it’s really damn hot outside. So sit back with a cool drink while a burger (or meatless, plant-based, gluten-free, burger alternative of your choice) sizzles on the grill and check out our favorite things from the interwebs this month.

space is the place

The New Yorker profiles the true professor of future jazz Sun Ra, chronicling his fantastical ascent from humble beginnings in 1914 Birmingham, AL through his Arkestra’s ascension taking their jazz to the outer edges of the galaxy.
How Sun Ra Taught Us to Believe in the Impossible

it’s alive…

Global VR revenues grow 30% from 2019 to 2020. While it’s still the early days, that growth makes VR the fastest growing market in media and that’s great news. Read up.
VR Is Media’s Fastest Growing Market

here 3D kitty kitty

This billboard takes 3d projection to a whole new place, and it’s pretty darn cute too. (Or, you know, terrifying depending on your reaction to a 50 foot tall cat.)
A Hyperrealistic Giant Meowing 3D Calico Cat on a Billboard Towers Over Tokyo’s Busy Shinjuku Station

sir paul and beck find a way

In the latest release from Paul McCartney’s III Imagined collaborative remix album, the Beatles legend teams with Beck for a surreal music video co-produced by Hyperreal Digital. Thanks to Hyperreal’s crazy realistic digital avatars, we can check out Sir Paul as he goes back in time.
Paul Like You’ve Never Seen Him Before In The ‘Find My Way (Feat. Beck)’ Music Video

salt life…or is it?

Is this a real beach? If you said yes, you’ve just been tricked by an algorithm. How’s that feel? Check out these AI-created beaches that you’d make your next vacation destination and continue to blur the line between “real” physical and digital spaces.
This Beach Does Not Exist.

rip dusty

to one of the all-time great bassists and beard pioneers, safe travels into eternity
R.I.P. Dusty Hill, ZZ Top Bassist Dead at 72

Other Posts

…now you know, the December 2021 Edition

…now you know, the December 2021 Edition

The Chainsmokers & Young Thug to Play Immersive Holiday Shows in Horizon Venues

The Chainsmokers & Young Thug to Play Immersive Holiday Shows in Horizon Venues

…now you know, the November 2021 Edition

…now you know, the November 2021 Edition

Angels & Airwaves Extends “Lifeforms” Tour One Final Night for Rare Blockchain Streaming Concert on 11/9

Angels & Airwaves Extends “Lifeforms” Tour One Final Night for Rare Blockchain Streaming Concert on 11/9

…now you know, the October 2021 Edition

…now you know, the October 2021 Edition

XR Developer Miguel Hernandez Joins Supersphere

XR Developer Miguel Hernandez Joins Supersphere

…now you know, the September 2021 Edition

…now you know, the September 2021 Edition

Billie Eilish Makes Her Return to VR, Performing Live from Governor’s Ball

Billie Eilish Makes Her Return to VR, Performing Live from Governor’s Ball

…now you know, the August 2021 Edition

…now you know, the August 2021 Edition

…now you know, the July 2021 Edition

…now you know, the July 2021 Edition

…now you know, the June 2021 Edition

…now you know, the June 2021 Edition

…now you know, the May 2021 Edition

…now you know, the May 2021 Edition

TheHxliday to Perform Songs Off New EP “The Most Beautiful Disaster” for the First Time in Immersive Broadcast on May 14

TheHxliday to Perform Songs Off New EP “The Most Beautiful Disaster” for the First Time in Immersive Broadcast on May 14

…now you know, the April 2021 Edition

…now you know, the April 2021 Edition

…now you know, the March 2021 Edition

…now you know, the March 2021 Edition

protocol: VR Wants to Save the Live Music Business, One Avatar at a Time

protocol: VR Wants to Save the Live Music Business, One Avatar at a Time

All-Female Japanese Punk Band Otoboke Beaver to Play VR Show

All-Female Japanese Punk Band Otoboke Beaver to Play VR Show

Kid Cudi to Perform Single From “Man on the Moon III” for the First Time in Venues

Kid Cudi to Perform Single From “Man on the Moon III” for the First Time in Venues

Chance the Rapper to Premiere “Chi-Town Christmas” Concert in Venues

Chance the Rapper to Premiere “Chi-Town Christmas” Concert in Venues

Supersphere Launches “Three Cities” VR Concert Series With Shows from New Orleans, Nashville, & Austin

Supersphere Launches “Three Cities” VR Concert Series With Shows from New Orleans, Nashville, & Austin