…now you know, the September 2022 Edition

In a sign that we’re approaching the inevitable singularity in which the lines between man and machine become indistinguishable, people are going into stores to experience virtual experiences of being in a store while a human is in a legal battle over the digital representation of herself. Time is a flat circle. Welcome to the September edition of …now you know.

metaflixversetainment

“Metaverse retailtainment” is now a term. Some of the biggest companies on the planet believe that the future of commerce will meld VR and physical location experiences, and they’re investing big in using entertainment IP to get consumers to try VR tech.
Meta, Netflix, content creators duel for retail VR supremacy

the revenge of the paparazzi

Speaking of the complexities of entertainment IP…MIley Cyrus was recently sued for posting a picture that a paparazzi took of her to her Instagram (the same photographer has also sued Dua Lipa and Ariana Grande), setting off a round of questions on the internet around who owns the rights to what. It’s a fundamentally fascinating IP question being brought up by a seemingly not-great human (.
Why Can Miley Cyrus Be Sued for Posting a Photo of Herself to Instagram?

billionaire no more

Patagonia founder Yvon Chouinard and his family have permanently transferred their ownership of the company into two trusts which are “dedicated to fighting the environmental crisis and defending nature.” The idea of conscious capitalism can be debated, but Yvon putting his money where his beliefs are can’t.   

Patagonia Founder Gives Away the Company

into infinity

The energy and community around Thrasher x Dime’s “Glory Challenge” events is undeniable. When you design events from within a culture instead of outside it, these are the glorious results.
Dime Glory Challenge 2022

Other Posts

…now you know, the November 2022 Edition

…now you know, the November 2022 Edition

…now you know, the October 2022 Edition

…now you know, the October 2022 Edition

…now you know, the September 2022 Edition

…now you know, the September 2022 Edition

…now you know, the August 2022 Edition

…now you know, the August 2022 Edition

…now you know, the July 2022 Edition

…now you know, the July 2022 Edition

…now you know, the June 2022 Edition

…now you know, the June 2022 Edition

An Epic SummerJam 2022 VR Stream, Brought to You By Supersphere

An Epic SummerJam 2022 VR Stream, Brought to You By Supersphere

…now you know, the May 2022 Edition

…now you know, the May 2022 Edition

…now you know, the April 2022 Edition

…now you know, the April 2022 Edition

…now you know, the March 2022 Edition

…now you know, the March 2022 Edition

Christine Ritchie on the 24/7 Life of a Supersphere Super Producer

Christine Ritchie on the 24/7 Life of a Supersphere Super Producer

Building 3D Worlds with Vicki Hernandez Olmo

Building 3D Worlds with Vicki Hernandez Olmo

…now you know, the February 2022 Edition

…now you know, the February 2022 Edition

Behind-the-Scenes of the Foo Fighters’ Big Game Concert With Supersphere

Behind-the-Scenes of the Foo Fighters’ Big Game Concert With Supersphere

Foo Fighters Concert to Air in Horizon Venues February 13 After the Big Game, Produced by Supersphere

Foo Fighters Concert to Air in Horizon Venues February 13 After the Big Game, Produced by Supersphere

…now you know, the January 2022 Edition

…now you know, the January 2022 Edition

Behind the Lens with Supersphere Producer Taylor Glover

Behind the Lens with Supersphere Producer Taylor Glover

Supersphere Brings Overtime Elite Dunk Shows to VR

Supersphere Brings Overtime Elite Dunk Shows to VR

…now you know, the December 2021 Edition

…now you know, the December 2021 Edition

The Chainsmokers & Young Thug to Play Immersive Holiday Shows in Horizon Venues

The Chainsmokers & Young Thug to Play Immersive Holiday Shows in Horizon Venues